Getting help from Samsung Vision AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalized than any other AI assistant on your TV. AI Soccer Mode Pro automatically detects live matches and helps optimize picture and sound for soccer. Designed to sharpen player detail and produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions. With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing. AI Sound Controller Pro analyses audio in real time and intelligently separates it into three layers: voice, music, and sound effects, for a fully personalized listening experience. Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favorite video games, or watching live sports. The S90H delivers deep blacks with Real Black performance and lifelike color with PANTONE Validated® certification, for a more authentic, immersive picture. With certified Glare Free technology, you can get stunning contrast and clarity with fewer reflections, so virtually every scene looks rich, vibrant, and true to life, even in bright rooms. Enjoy striking brightness and deep contrast with OLED HDR+, powered by the NQ4 AI Gen3 Processor. By analyzing each scene in real time, it intelligently boosts brightness and contrast to help even the finest details remain visible. With HDR10+ Adaptive and Gaming support, virtually every scene is optimized for clarity, depth, and realism across streaming and gaming content.