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98" Class LED 4K HDR Bravia XR X90L Series Google Smart TV
See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support let you unlock the full potential of your favorite games for smooth and clear gameplay.
$3,998.00 $6,199.99 Save $2,201.99
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85” BRAVIA 5 Class Mini LED 4K HDR Google TV
Impressive brightness, vividly beautiful colors! Bright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.
$2,099.99
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75” BRAVIA 5 Class Mini LED 4K HDR Google TV
Impressive brightness, vividly beautiful colors! Bright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.
$1,799.99
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77-inch BRAVIA 8 4K Ultra HD OLED Smart TV
Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
$2,799.99
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65-inch Class Bravia 8 OLED 4K UHD Smart Google TV
Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
$2,498.00
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85” BRAVIA 7 Class Mini LED QLED 4K HDR Google Smart TV
Designed to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound, get a truly thrilling entertainment experience at home.
$2,498.00
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65” BRAVIA 8 II Class QD-OLED 4K HDR Google TV
The beauty of contrast meets the brilliance of colors with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity. The pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
$3,499.99
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65” BRAVIA 5 Class Mini LED 4K HDR Google TV
Impressive brightness, vividly beautiful colors! Bright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.
$1,499.99
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65” BRAVIA 2 II Class 4K HDR LED Google TV
Your first step into a world of crystal clear wonder. Every moment, now more vibrant and alive. Everything essential, now even more exceptional. Movies come alive at home! BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theater.
$699.99
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50” BRAVIA 7 II Class True RGB 4K HDR Google TV
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.
$1,499.99
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55” BRAVIA 7 II Class True RGB 4K HDR Google TV
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.
$1,799.99
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55” BRAVIA 2 II Class 4K HDR LED Google TV
Your first step into a world of crystal clear wonder. Every moment, now more vibrant and alive. Everything essential, now even more exceptional. Movies come alive at home! BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theater.
$598.00
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85-inch Class Bravia 3 LED 4K UHD Smart Google TV
TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.
$1,498.00
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65” BRAVIA 3 Class LED 4K HDR Google Smart TV
TV just got more exciting with incredibly vibrant pictures and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.
$798.00
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65” BRAVIA 7 Class Mini LED QLED 4K HDR Google Smart TV
Designed to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound, get a truly thrilling entertainment experience at home.
$1,998.00
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75” BRAVIA 2 II Class 4K HDR LED Google TV
Your first step into a world of crystal clear wonder. Every moment, now more vibrant and alive. Everything essential, now even more exceptional. Movies come alive at home! BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theater.
$898.00
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75” BRAVIA 3 II Class 4K HDR LED Google TV
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.
$1,099.99
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85” BRAVIA 9 II Class True RGB 4K HDR Google TV
Our brightest and most colorful TV. Our flagship True RGB TV features our best anti-glare technology and wide viewing angles, while delivering maximum color range and deep contrast with precise control—faithfully reproducing content with true-to-life color and detail.
$5,999.99
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75” BRAVIA 9 II Class True RGB 4K HDR Google TV
Our brightest and most colorful TV. Our flagship True RGB TV features our best anti-glare technology and wide viewing angles, while delivering maximum color range and deep contrast with precise control—faithfully reproducing content with true-to-life color and detail.
$4,299.99
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55” BRAVIA 3 II Class 4K HDR LED Google TV
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.
$799.99
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50” BRAVIA 3 II Class 4K HDR LED Google TV
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.
$699.99
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55” BRAVIA 5 Class Mini LED 4K HDR Google TV
Impressive brightness, vividly beautiful colors! Bright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.
$1,399.99
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77" BRAVIA XR8B Class OLED 4K HDR Google TV
The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.
$2,498.00
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55” BRAVIA 8 II Class QD-OLED 4K HDR Google TV
The beauty of contrast meets the brilliance of colors with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity. The pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
$2,399.99 $2,999.99 Save $600
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