Bold Sound for Every Adventure. The soundtrack to your life is right in the palm of your hands. The JBL Flip 7 is an undefeated JBL sound that travels with you wherever you go. Whether you’re hosting a beach party relaxing in our backyard or setting the mood for a cozy night in the Flip 7 is designed to enhance any experience anywhere life takes you. And now JBL’s signature sound is bigger and bolder than ever thanks to JBL’s AI Sound Boost. The end result? The Flip 7 leaves your friends and family wondering where all that big, glorious sound could possibly be coming from. But it’s not just pretty and powerful. The Flip 7 takes a beating without missing a beat boasting industry-leading IP68 waterproof dustproof and drop-proof. Plus, with the new Playtime Boost, you can enjoy up to 16 hours of playtime—because the moment should only ever stop on your terms.