Welcome to a new world of color. The world's first micro-sized red, green, and blue (RGB) backlights work together to deliver 100% of the UHD color spectrum. The microscopic lights minimize color bleed, enabling expanded color with greater accuracy. Discover an expanded world of color covering 100% of the full UHD spectrum for a vibrant picture. Our best 4K AI processor takes your shows and movies to the next level, delivering vivid brightness and deep contrast. Plus, eliminate distracting reflections from bright rooms with Glare Free technology. Next-gen AI processing powerful enough to precisely control microscopic RGB backlights for expanded color, upscale content to 4K clarity, power multidimensional sound, and keep apps running smoothly—all for thrilling, high-performance entertainment. Next-gen technology delivers 100% color-accurate hues, finely tuned to reveal every subtle shade and tone. Whether you're watching nature documentaries or blockbuster films, colors appear exactly as intended, pulling you deeper into the experience. Get the edge in fast-paced games and sports with ultra-smooth 144Hz performance. Variable Refresh Rate technology dynamically matches your display to the game, eliminating stutter and tearing when you need responsiveness most. The Gaming Hub brings together your favorite games from your consoles, cloud services, and gaming apps, all in one place. It also offers personalized recommendations so you can easily find what to play next.