It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and technology, introducing the Samsung UN40LS001 40" Class Smart UHD 4K Ultra HDTV With Wi-Fi. Serif TV challenges the way we view technology and its interaction with the space around it.
This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan & Erwan Bouroullec blends design and technology into a simple, functional solution for connecting with what we enjoy most in life and with the people who matter.
Design is not only about inventing functions but oftentimes making them simple and more accessible. The Bouroullec Brothers adopted this approach when re-designing the existing Samsung TV smart menu to create a bespoke user interface and remote control. When curtain mode is active, viewers can access services such as a clock, Bluetooth speakers, apps, and their photo gallery.